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The North Face

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            The North Face; when most people think of this brand they may think that it is an expensive clothing line. People may wear this brand because it gives them a higher social status or it can show their wealth. Although, this company is so much more than that. This company represents adventure, risk, empowerment, authenticity, and perseverance.      The North Face takes pride in their company and what they have to offer. They are so confident in their company and want to make sure their customers are getting the most out of their money. They offer a life time warranty guarantee. This is stating that if the customers sweatshirt, climbing shoes, or sleeping bag  gets ruined they will send them a new one for free. This is a bold choice that they are making. It is declaring that at anytime from when the purchase it should last them forever. This makes it more appealing in the consumers mind when they swipe their credit card for $150. If this expensive purchase gets ruined they wil
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IKEA Mattress

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     As I was scrolling through my Twitter account I was laying on my bed noticing that I have been waking up easily and having a light sleep. I haven't been having the best nights sleep and I know it is from my mattress. As this ad pops up on my feed it seemed like such a coincidence. What I noticed most about this ad is that the bed was so welcoming, the decor on the walls, and the big pillows placed on the bed all seemed so perfect. This ad jumped out to me because it is actually a GIF of a guy jumping on his bed and then he is instantly asleep. It is very simple, but it makes me want to be him. This GIF makes me want to go to Ikea and buy a new mattress, and while I am there maybe grab a few wall decorations, and some new pillows. This is the value preposition of this ad. It is very simple, but tugs on the physical strings and mental strings of wanting to just get a good night sleep!       At the top of this ad it states, "Now I can sleep peacefully tonight." The owne
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About Me

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        Hey Guys! Welcome to my blog, my name is Kathleen Hale and I am from Filer, Idaho.  I am a freshman at LBCC this year getting my generals as well as playing basketball. I have played basketball since I was 6 years old and when I had the opportunity to continue playing after high school there was no way I was going to let this opportunity go. My major is currently undecided and I wanted to take this marketing class to see if this is something I can pursue. I have always thought that marketing would be a good career to get into. I am excited to learn about how certain marketing tools capture the audiences and consumers.                
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